PROFILE

Misato Kiyofuji worked in domestic and overseas B2B sales of mobile phone devices at Matsushita Electric Industrial Co., Ltd. In 2004, she transferred to the beauty appliance product planning department of Matsushita Electric Works Co., Ltd. Over her career, she has introduced various beauty products such as nanocare dryers and scalp aesthetics to the world, and led the establishment of the current position of Panasonic Beauty.
In 2013, she was awarded the APEC Young Women Innovator Award for her achievements in popularizing beauty appliances. In April 2020, she moved to Automotive Systems, where, as the head of the Business Planning Office, she led the development of new value propositions and strategies for vehicle interiors from the B2B2C perspective.
In October 2021, she joined the CCXO Team of the Strategy Division of Panasonic Corporation, and in March 2023, their CFO Team, where she formulated long-term strategy and priority investment areas.
In January 2024, she established the CX (Customer Experience) Innovation Division as an organization under the direct control of Pana Co., Ltd., and concurrently serves as the strategic manager.