PROFILE

Joined Kobayashi Pharmaceutical in 1992. After being assigned to marketing, she was engaged in new product development and brand growth as product development and brand manager for about eight years. She developed new products that created new markets, such as the mouth freshener “Breath Refresher Capsule,” humidifying mask “Mask with Wet Filter,” the OTC drug “Medicine for Intestinal Disorders,” and more.
She was transferred to the International Business Division and assigned to work in North America, where her responsibilities included marketing for the forehead cooling sheet “BeKOOOL,” which is marketed as “Cooling Gel Sheet” in Japan, among others.
She went on to be responsible for the New Product Development Group and Household Division and is currently General Manager and Quality Promoter of advertising and packaging expressions.