| PROFILE |
Koichiro Shima
President, Hakuhodo Kettle
Mr. Shima was born in 1968 and graduated from the Faculty of Law at Sophia University. He is an editor, creative director, and member of the executive committee for the Bookstore Grand Prix NPO. After joining Hakuhodo in 1993, he was assigned to the Corporate Communication Division and worked in corporate PR and information strategy. He was editor-in-chief from 2001 to 2003 for Kohkoku, a magazine published by Hakuhodo, and established the HONYA TAISHO award in 2004. In 2006, Mr. Shima founded Hakuhodo Kettle with the aspiration of creating solutions that are unconstrained by conventional advertising methods. Recent projects include Premium Malt's (Suntory), the 50th anniversary joint project for Weekly Shonen Sunday/Weekly Shonen Magazine (Shogakukan, Kodansha), the Green Road Project (KDDI). He is editor for "Shun ga Marugoto" magazine and editor-in-chief for Akasaka Keizai Shimbun.
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