| PROFILE |
Keiko Toya
Managing Director
Marketing Excellence
Upon graduating from the Faculty of Economics of Kyoto University, Ms. Toya joined Saitama Bank (now known as Resona Bank). In 1999, after working in computer sales, Ms. Toya established Marketing Excellence, a consulting company specializing in marketing for the financial services industry.
While continuing to run her own business, Ms. Toya returned to the world of research to obtain a doctorate (Business Management) from the graduate school of the University of Tsukuba. She currently acts as a consultant to several financial institutions via Marketing Excellence, and lectures at the Graduate School of Business of Doshisha University.
Ms. Toya is an active member of a number of associations, including Japan Institute of Marketing Science and Japan Association for Consumer Studies, and is known for her research in services marketing.
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